At virtual.drupa 21 earlier this year, Francois Martin, Global Marketing Director of BOBST outlined some of the ways in which sustainability in packaging is achievable, and how we can start making it a reality today. Yes, packaging production needs to be more sustainable and there is no reason why the solutions already at our disposal can’t be more widely implemented today. Yes, new innovations will continue to develop but we need to act now with what we already can rely on.