An Interview with Dean Allen of Nazdar: Hybrid Technology Takes Center Stage at LabelExpo USA 2024

An interview with Dean Allen, Nazdar

Last week, I had a great conversation with Dean Allen, OEM Sales Manager at Nazdar Ink Technologies. We discussed LabelExpo USA and the key insights from the event, which revealed a robust and fast-paced sector that is actively embracing inkjet technology, among other innovations. A major focus for this industry is enhancing productivity to keep profit margins high. Inkjet technology is gaining traction due to its unique ability to provide flexibility while delivering high print quality and continuously improving speed performance.

FuturePrint: Dean, thank you for joining us today. What are your main takeaways from LabelExpo USA 2024?

Dean Allen: LabelExpo USA 2024 highlighted how much the label and packaging industry has advanced and where it’s heading. The biggest standout was the focus on hybrid machinery, digital inkjet technology, and the push for more customization. These trends are being embraced in the US as converting companies look for efficient, versatile solutions to stay competitive.

FuturePrint: Hybrid machines are gaining attention. Why are they so important for the US market?

Dean Allen: Hybrid machines are crucial because they offer the best of both worlds: the reliability of flexo printing and the versatility of digital printing. With its demand for long runs and diverse substrates, the US market benefits greatly from this blend. It allows label converters to produce efficiently while meeting various client needs.

FuturePrint: What do you see as the impact of the shift from toner to inkjet technology?

Dean Allen: The shift to inkjet technology is quite impactful. Inkjet is scalable and often more cost-effective for longer runs and customization. Though the upfront investment is significant, many digital inkjet presses are built to last 15+ years, ensuring a strong return on investment and stability for businesses transitioning to more digital operations.

FuturePrint: How is the trend toward customization influencing label manufacturers?

Dean Allen: Customization is growing rapidly as brands aim for unique, limited-edition packaging. Digital printing is perfect for these specialised, shorter runs without the hefty setup costs of traditional printing. Larger manufacturers, however, face the challenge of balancing high-speed production with this demand for personalization while maintaining performance and reliability.

FuturePrint: With speed being so crucial, what challenges are companies facing in terms of reliability and production rates?

Dean Allen: Balancing speed and reliability is tough. While some manufacturers push speeds up to 150 metres per minute, ensuring consistent print quality and uptime at such high rates is challenging. Additionally, the ability to handle various substrates without sacrificing quality adds another layer of complexity.

FuturePrint: Sustainability is another major focus. What trends are emerging here?

Dean Allen: Sustainability is definitely at the forefront. There’s a shift toward eco-friendly substrates and the use of water-based inks, meeting both consumer expectations and regulatory needs. Incorporating sustainability into product development is key, and educational programs need to integrate these principles to prepare future professionals.

FuturePrint: Label converters are known for being highly vigilant with their productivity and cost management. What drives this attention to detail, especially in such a fast-paced and industrial segment?

Dean Allen: Excellent question. In a fast-moving industry like label conversion, productivity and cost pressures are significant factors. To remain competitive, label converters must monitor their numbers closely. This vigilance comes down to a need for efficiency and profitability. Advanced tracking and analytics tools allow companies to monitor production rates, identify bottlenecks, and optimise processes in real-time. Additionally, lean manufacturing practices help reduce waste and operational costs. Staying on top of these metrics ensures converters can maintain tight profit margins while adapting to customer demands and market fluctuations.

FuturePrint: What’s your outlook for the future of the label and packaging industry?

Dean Allen: The future lies in seamlessly integrating digital and traditional methods. Adaptability will be the key to success, with innovation, reliability, and sustainability leading the way. Training and education will play a vital role in ensuring a skilled workforce that can navigate both realms. Collaborative efforts between technology providers, educators, and industry leaders will be pivotal for shaping the future.