WEBINAR: Innovative Digital Printing on Glass Solution from Marabu and Koenig & Bauer
On Thursday September 23rd, at 4PM CET and 3PM BST, FuturePrint will be presenting a special webinar in which Marabu and Koenig and Bauer Kammann will present their innovating new digital printing solution for glass.
Digital printing enables sophisticated designs and a high degree of personalisation at low cost. However, this process was, until recently, not suitable for three-dimensional decorations on standard glass products – instead, a costly made-to-measure mould had to be created for each item. Now, Marabu and Koenig & Bauer have joined forces to create a pioneering solution to this problem. It offers glass product manufacturers an attractive alternative to traditional embossing techniques.
Demand for customised products is on the rise, and can be observed in a variety of fields: packaging, games, fashion, household goods, and many other everyday items. Consumers are also prepared to pay a premium for such products. According to a survey by the Deloitte Consumer Review, 30 to 50 per cent of respondents are willing to pay up to 20 percent more for a personalised product. Manufacturers and retailers are responding accordingly, and are keen to find corresponding solutions. Against this background, Marabu and Koenig & Bauer have pooled their skills and resources to make it possible to produce highly attractive designs quickly and inexpensively, without compromising on quality.
“State-of-the-art technology has great potential with regard to decorating glass,” emphasises Tobias Lang, Product Manager for Digital Inks at Marabu. Tim Schnelle, Sales Manager at Koenig & Bauer Kammann, adds, “Koenig & Bauer and Marabu have given the packaging industry a further tool with which to address emerging challenges.” The new varnish and the matching printing method represent a unique glass decoration process that complements existing techniques.
