Insights from Drupa 2024: The Future of Digital Print Technology
In a recent Future Print Podcast, host Marcus Timpson welcomes back Simon Daplyn from Sun Chemical to discuss the recent Drupa event. Known as the world’s largest printing equipment exhibition, Drupa provided a comprehensive view of the global print industry, with a particular focus on digital innovations.
Key Takeaways from Drupa 2024:
Shift Towards Digital: One of the most significant trends observed at Drupa was the dominant presence of digital print technology. Simon highlighted how digital offerings, particularly from major players like Canon, Fujifilm, and Ricoh, attracted the most attention. In contrast, traditional analogue solutions, such as litho and flexo presses, saw a decline in visibility and foot traffic.
Water-Based Ink Revolution: Another critical development was the rise of water-based inks in flexible packaging. Historically, UV inks were prominent, but the move towards environmentally friendly and regulation-compliant water-based solutions is becoming more widespread. Simon noted that several companies, including Screen and Comexi, presented production-ready flexible packaging systems using water-based technologies.
Collaboration Over Competition: The industry is increasingly moving toward collaboration, with many companies partnering to integrate technologies. KBA and Durst are leading examples, displaying hybrid systems that combine analogue and digital processes for enhanced efficiency. This collaborative approach is helping push the boundaries of print technology.
Changing Role of Trade Shows: While Drupa remains relevant, Simon and Marcus discussed how the need for physical trade shows is shifting. Information is readily available online and many companies are choosing to host private events or open-house sessions to give potential clients more focused, personalised and in-depth technology demonstrations.
Digital Packaging Innovations: The flexible packaging sector, particularly in digital printing, has taken a significant step. Simon shared how companies like Kento and SmartJet exhibited hybrid solutions capable of printing at speeds of up to 300 meters per minute, a major milestone for the industry.
While attendance at Drupa was lower than expected the innovations on display reflect a bright future for the print industry, particularly in digital and hybrid solutions. Innovations in AI, blockchain, and more efficient workflows promise to keep pushing the industry forward, allowing businesses to stay agile and responsive to market demands.
For more detailed insights into the state of the print industry and emerging technologies, tune into the Future Print Podcast.