Michael Keller becomes Sihl GmbH’s new EMEA/APAC Sales Director for Signage & Photo

The Sihl Group continues to extend its pioneering role in the digital printing market and is taking the next step on its transformation journey: as of 15 February 2022, Michael Keller will assume the new position of Sales Director Signage & Photo for EMEA and APAC.

Michael Keller brings extensive experience in sales and was previously Corporate Vice President Sales at Heimbach GmbH. At Sihl GmbH, he will also assume responsibility for all sales activities in the Signage & Photo segment and report directly to Stefan Benito, Sihl GmbH’s Commercial Managing Director.

Born in Düren, Germany, he worked as a Corporate Account Manager for Heimbach GmbH after completing his in-service training as a business economist. His commitment was decisive for its growth with major customers in a strongly consolidating market environment. He then took on the challenge of living and working in Asia for four years with his family as General Manager. There he was instrumental in the expansion of its Asian business and ultimate focus on the Chinese market. At the same time, Keller completed his MBA at the Open University.

In his last position at Heimbach as Corporate Vice President Sales, he had sales responsibility of more than 100 million euros and was responsible for global sales, marketing, technical service and product management, supplemented by external and internal logistics.

Clearly defined goals: driving profitable growth in existing markets and innovation platforms, as well as improving customer focus

“With Michael, we’re gaining a new colleague with a great deal of experience in the development of business sectors. He will provide new impetus for our core business in the Signage & Photo segment and help us achieve the goals of our transformation journey”, says Stefan Benito about the new responsibilities of the Sales Director Signage & Photo.

Michael Keller will assume his new position as of 15 February 2022.