Kickstart Your Event With Farnborough International and FM Future
Farnborough International has partnered with industry-leading training provider FM Future to deliver an exclusive one-day masterclass – Kickstart Your Event.
As confidence in live, face-to-face events returns, organisers now have a small window to launch and transform their event offering. Taking place at the world-class Farnborough International Exhibition & Conference Centre on 25 February, Kickstart Your Event will explore the challenges and steps to take when launching or re-launching your event, while providing actionable insights on boosting your exhibition sales.
The programme will cover the following:
· Creating a new idea & innovating an event
· Value mapping to identify customers pains and how you can create the perfect fit between your event and your customers’ needs
· Understanding what makes a great show
· Creating your WHY around your event
· Building a story and engaged community of ambassadors and influencers
· Taking needs and turning them into sales leads
· Dealing with objection to a new show or new idea
· Closing the sale and how to follow up – what’s next?
The agenda:
· 10.30am – Arrival
· 11am – Training: Creating or relaunching your event
· 1pm – Lunch
· 2pm – Training: Boosting your event sales
· 3.30pm – Site visit and drinks.
ou can register yourself or a colleague to the insight-filled day here. Come for the whole day, or come for just one of the sessions. Workspace is available as needed.
For more information on Farnborough International or attending the masterclass, contact Louise Hassett.
Who is FM Future?
FM Future offers new exhibition and events training courses - Event Launch Pad, Event Refresh and Event Sales. FM Future works with people and businesses that have ambition, an openness to move out of their comfort zone, and a desire to succeed and grow by utilising the power of communication to connect and inspire. Frazer Chesterman, Director of FM Future and Paul Streeter of PSJ Training will deliver the day’s content.
Who is Farnborough International?
A champion of innovation, Farnborough International is the go-to destination and organisation for the pioneers of today and tomorrow.
Farnborough International runs some of the world’s most prestigious aerospace and business events, including the famous Farnborough International Airshow. Covering 20,000sqm of event space, the Exhibition and Conference Centre offers a multi-functional venue with flexible spaces and has been purpose-built for the hosting of large-scale events.
