Inkjet for the Real World with Richard Fisher, Fujifilm Ink Solutions Group
This episode of FuturePrint TV was captured live from the FuturePrint Leaders Summit 2022, featuring Richard Fisher, Head of Application Development at Fujifilm Ink Solutions Group, on securing the best future for inkjet.
Fisher believes that in order for inkjet to thrive in ‘the real world’, there are three main pillars for success: “collaboration, simplicity and clarity”.
Collaboration
The use of inkjet is being discussed across multiple segments and there is a lot of potential to develop, but there are many technical challenges. Firstly, how do we enable inkjet in those markets. Secondly, how do we get them to work faster and better?
Fisher explains that collaboration is key, working with specialists together to deliver a solution. In complex inkjet developments, it’s essential to understand goals, targets and what you are trying to achieve. “As an industry, we already know a lot of the challenges that our customers will face. If we work with the right specialists to handle the details, customers are then able to simply ensure the application is suitable for their needs. Let us work together to achieve this goal.”
Simplicity
How do we overcome complexity within inkjet? Fisher knows it’s easy to get lost in the details. He explains the importance of remembering that the end goal is to provide the print component of the product that benefits the real world. “When coming to the inkjet world, you don't need to worry about the technical stuff, just the essentials for your application. When working with our application development team, all communication goes through one person, and this approach overcomes any communication complexities, making things more accessible and under control.”
He notes that it’s key is a step-by-step approach to overcome complexity and embrace practicalit
Clarity
Fisher believes you should start setting appropriate goals and reality expectations. “What is our goal? Good, reliable, repeatable, and functional performance. What do specifications really mean? If you embark on projects without a complete understanding of the end application, how do you know the fundamentals of what you’re doing and what's essential in the process? Are there elements where inkjet could be part of the process?”
He goes on to question: “If we want all the benefits of inkjet and analogue print processes and none of the negatives, is that unrealistic? Is the technology available for what customers want to do today?” Fisher firmly believes that we shouldn't force inkjet to do something it’s not ready for yet.
We shouldn't fall into the trap of finding ink to fit a system, advises Fisher. Flexibility is key to achieving mutual success, and having flexibility early in a project enables you to find the perfect combination. “Everything must work together, so let's give ourselves the best opportunity to succeed.”
Fisher concludes: “Ink is an integral part of the finished product. We as an industry need to deliver, and our opportunity is to work together to drive inkjet forward. If we want to go far, we need to do it together.”
To watch the full presentation, click here.
