Episode 188 - Storytelling & Excelitas, With Rob Karsten, Regional Director EMEA

Written By Marcus Timson

Rob Karsten is regional EMEA director for Excelitas with responsibility for the Phoseon range of products that span the printing industry. Excelitas technology enables huge gains in productivity and efficacy yet they are often unseen within the machine, and as such, this poses a communication challenge. Citing the ‘Intel Inside’ campaign, Rob explains how storytelling enables him to educate and inspire customers of the considerable advantages of the Phoseon range of market leading UV LED Curing technology for the printing industry!

The Phoseon business was recently acquired by Excelitas, and the story of Phoseon and their market leading technology has been an inspiration. Rob is a great storyteller and has been instrumental to the success of the business!

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Marcus Timson
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