Episode 239 - Breaking the 1% Barrier: The Future of Digital Printing in Packaging

Written By Marcus Timson

In this episode of the FuturePrint Podcast, we sit down with Jeff Wetterston, head of labels and packaging at Keypoint Intelligence, to explore why digital printing has yet to gain a strong foothold in the packaging industry. Despite its undeniable advantages—faster turnaround, reduced waste, and increased flexibility—digital print still accounts for just 1% of total packaging output. So, what’s holding it back, and what will drive its growth?

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FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events.

We hope to see you at one of our future in-person events:

FuturePrint TECH: Leaders Summit 1 April '25, Valencia, Spain

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Marcus Timson
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Episode 240 - Digital Disruption: The Transformation of Printing Technology by Industrial Inkjet
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Episode 238 - Fiery: The Hidden Power of a True Digital Front End in Industrial Print