Episode 215 - HP: Brands Unleashing Total Value Creation with Future Ready Supply Chains
In this thought-provoking discussion, Marcus talks with Jose Gorbea, Fernando Hernandez, and Yael Barak about the critical need for agile and resilient supply chains to navigate and thrive in today’s rapidly evolving market. While HP continues to lead in digital printing technology, this rich dialogue focused on the broader changes redefining the label and packaging industry as FMCG brands strive to meet evolving consumer demands.
What is clear from this insight packed discussion with all three of my interviewees, FMCG (Fast-Moving Consumer Goods) brands are increasingly struggling to deliver products globally due to escalating supply chain complexities, disruptions, and rising competition. The global nature of FMCG supply chains, which rely on interconnected networks for sourcing, production, and distribution, makes them highly susceptible to disruptions like geopolitical conflicts, natural disasters, and pandemics. These challenges are compounded by surging consumer demand for faster deliveries and localised product offerings and promotions.
We talk about the hurdles of adopting digital print technology and how breaking free from traditional mindsets will unlock new value. From enhancing speed and personalization to integrating digital presses into workflows, we discuss the strategic conversations that can lead brands towards innovative solutions and profitable growth. It's a journey from resistance to embracing the full potential of digital transformation!!
Finally, we focus on the future, where sustainability and technology converge to reshape the printing industry. Learn about the revolutionary V12 printing machine with its impressive predictability and print quality, and hear a compelling case study from Nescafe about personalized packaging that boosts brand equity. As we discuss the importance of authentic sustainability narratives, we encourage listeners to think about how digital printing is poised to drive meaningful change in marketing and supply chain strategies.
Guest Biographies:
Jose (Pepe) Gorbea
With 25 years of experience in creativity, marketing, sustainability and brand innovation, Jose ‘Pepe’ Gorbea is a passionate leader, well-established speaker, and expert in revitalizing brands through purpose, consumer co-creation, supply chain transformation and sustainability. Pepe has proven that purpose-led human centric campaigns deliver outstanding results. From iconic confectionery brands to smaller communities in the Italian mountains, Jose’s strategic counsel has been the foundation for branding success all over the world. For him, co-creation brings to life the voice of the consumer and their communities to effectively drive sustainable behavior change.
Quote: “Embrace the power of co-creation. Human beings aren’t just recipients of information. To create powerful campaigns, brands need to celebrate the voices of their communities and empower people to make our world a better place”
Fernando Hernandez: I am an entrepreneur economist, with over 25 years of experience in the Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) industries, having served in global corporations across diverse roles in finance, supply chain, and strategy. My expertise includes leveraging advanced technologies, such as artificial intelligence, to address complex business challenges and drive transformative outcomes.
A passionate advocate for strategy and a keen observer of human behavior in the context of change, I excel at translating insights into actionable solutions that empower organizations to thrive in dynamic environments. As a leader, speaker, and advisor, I collaborate with academics and industry experts to integrate cutting-edge scientific research into decision-making processes, fostering innovation and delivering sustainable value for businesses worldwide.
Yael Barak: A passionate strategist, product expert, and intrapreneur with over 15 years of experience in creating and launching game-changing solutions that reshape markets — such as the revolutionary HP Indigo WS6000 series and the HP Indigo V12 — on both global and regional stages. My expertise spans strategic marketing, product management, business development, and global account management, with a relentless focus on bridging the gap between cutting-edge technology and real-world customer needs.
From ideating and defining innovative solutions to driving their successful market introduction and implementation, Yael thrive on turning visionary concepts into impactful, sustainable growth. By combining strategic foresight, deep product knowledge, and a keen understanding of market dynamics, Yael is committed to driving success for converters and brands alike, delivering measurable results and transforming the way businesses engage with technology.
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Connect with Yael Barak on LinkedIn
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