Episode 224 - How the Brain Works: Storytelling Secrets for Impactful Branding with Assouline, Expert in Behavioural Marketing

This is episode 3 in a series of discussions with Philippe Assouline, an expert in behavioural marketing and consumer psychology, and the founder of propelloriq, a boutique strategy consultancy firm working with leading companies globally.

In this episode we explore how the human brain works, how emotions drive our feelings and behaviour, and how logic merely serves to justify our emotional decisions.

We dive deep into the world of unconscious emotions, habits, and heuristics that have been guiding us since the dawn of time. Philippe takes us on a journey through the brain's fascinating mechanisms, revealing how our primal instincts are far more influential than we might think, especially in today's fast-paced information overload. In fact, according to Philippe, in a world defined by social media, humans are more emotionally driven than ever before.

We also take a look at the art of emotional marketing by unravelling the strategies that powerfully connect brands with consumers. Consumers do not simply buy a product; they need to feel something real and authentic.

Philippe sheds light on how emotions drive marketing and storytelling, sharing techniques like priming, framing, and using simple language to create stories that resonate. We also dive into the transformation of marketing landscapes, exploring how empowering consumers has shifted the dynamics of storytelling and selling like never before.

In this episode’s engaging finale, we explore the transformative power of storytelling in both sales and branding. Hear captivating anecdotes from Philippe's experiences, such as a public health campaign that harnessed the power of personal connections to build trust and communicate value. Plus, we analyze the impact of branding strategies with a look at Jaguar's recent campaign missteps and the authentic resurgence of iconic brands like Harley Davidson. Philippe's insights offer a compelling case for the enduring power of emotional storytelling to foster meaningful connections and unforgettable experiences.

Contact 

Philippe Assouline: info@propelloriq.com

Website: propelloriq.com
Contact Philippe Assouline: info@propelloriq.com

Website: propelloriq.com

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