Episode 193 - Gelato, Storytelling, and the Importance of Understanding your Customer, With Minna Philipson, CMO, Gelato

Written By Marcus Timson

In this podcast I talk with Minna Philipson who is CMO at Gelato. We talk about Minna’s career experience with leading marketing for some of the worlds famous brands including Pandora's Jewellery, Tag Heuer and Adidas. We ask why she joined Gelato, the importance and power of storytelling, her view on the print industry, and the impact of the recent launch of GelatoConnect. Anyone interested in software, innovation, marketing and storytelling simply has to take a listen. Minna generously provides insights, opinions and shares some really helpful advice. A must listen in my view!

As Chief Marketing Officer (CMO), Minna Philipson leads brand, marketing, and communications at Gelato –  the world’s largest network for production on demand. Gelato leverages the network to connect the world’s print producers to global creators and ecommerce entrepreneurs, allowing printers to produce, manage, and ship products on a single, more efficient platform, GelatoConnect.

Previously, Minna lead marketing and brand at TIER Mobility. Before this role, Minna headed marketing and branding for luxury watchmaker Tag Heuer, following three years as Chief Marketing Officer for the Danish jewelry behemoth Pandora and nine years in marketing roles at Adidas.Minna holds an MSc. Economics and Marketing from Karlstad University.


GelatoConnect is a print management software system that has come out of the development of the Gelato platform. Since 2007, Gelato has developed its online print platform with 140 printers in 32 different countries. This already enables so much. Gelato has proven to be a successful model that is both refined and robust. Gelato saw early on the potential of creating a global online print offering to make print buying, and print production easier and accessible for buyers and makers. As their strapline explains, ‘Gelato has created the world's largest network for local production and distribution of customised products. Together we bring creativity to life - and into business.’

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Marcus Timson
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Episode 192 - Novel Primer Generation For Digital Printing, With Frank Kamphuis, Head of R&D & Dr. Martin Schreiber, Development Group Lead, ACTEGA Terra