Episode 231 - A Circular Imperative with Charlotte Neumair, Circular Analytics

Charlotte Neumair, Team Lead for Circularity at Circular Analytics, joined the FuturePrint Podcast to discuss the evolving role of packaging in sustainability. The conversation explored the increasing regulatory pressures, particularly the EU Packaging and Packaging Waste Regulation (PPWR), which mandates that by 2030, all packaging must be recyclable. Neumair emphasized that businesses need to act now to ensure compliance, avoid market exclusion, and leverage sustainability as a competitive advantage.

She outlined the holistic approach to packaging sustainability, which balances product protection, recyclability, and environmental impact. One of the key challenges in this space is material selection. While glass is highly recyclable, it is also heavy and energy-intensive to produce. Fiber-based alternatives, on the other hand, often require coatings that can impact their recyclability. Innovation in bio-based and recyclable coatings is helping address these challenges.

A significant focus of the discussion was on data-driven decision-making. Neumair introduced Circular Analytics’ "Packaging Cockpit" tool, which helps businesses assess lifecycle impacts and recyclability. She also highlighted global regulatory trends, noting that while Europe is leading the way, some U.S. states are following suit with their own sustainability initiatives.

The conversation concluded with a discussion on the importance of designing for recycling from the early stages of packaging development. Companies must consider material choices, inks, and varnishes at the outset to create truly sustainable solutions. With packaging demand growing, particularly in retail and e-commerce, businesses must prioritize circularity to ensure long-term success in an increasingly sustainability-focused market.

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