Episode 148 - The Challenges and Opportunities of Digital Printing Inks in China, With Jingwen Su, Siegwerk
Jingwen has worked for many significant inkjet companies in the Chinese market and has seen the changes that have occurred over the last decade. He is well-positioned to discuss the challenges and opportunities in the current Chinese market and look forward to a return to growth for Digital printing inks.
He describes how Siegwerk's strong customer network in traditional print offers an excellent route to market for Siegwerk Digital inks - especially in packaging and Labels.
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