TAYA Groups continues on its mission to mitigate the impact of banner materials on the planet, this time turning attention to the growing global water crisis with the creation of KAVALAN Moonlight River. TAYA is addressing water-intensive textile signage banners by substantially reducing water use in the polyester production process through the elimination of the dyeing stage, and is launching today to mark World Water Day (March 22nd). Moonlight River is a replacement textile signage banner that eliminates the washing process, thereby reducing its overall freshwater usage by a staggering 67%.

River’s incredible eco performance is a result of 4 years close cooperation between TAYA and its suppliers. Following successful field trials, TAYA has once again worked with leading testing and analysis organisation SGS to assess the water use for Moonlight River and verify its claims of water reduction, in much the same way that it conducted Life Cycle Assessments (LCA) on KAVALAN’s range of PVC-free products to accurately quantify each product’s impact on the environment.

Vincent Lin, Vice President, TAYA Groups, comments: “The launch of Moonlight River is the next natural evolutionary step as we continue to demonstrate that high-quality banner materials do not, and should not, have to come at the expense of the planet. With the daunting prospect of available freshwater reserves running out by 2040, dramatically, reducing the water usage of signage banners is an urgent priority”.

“At TAYA, we have been working tirelessly with our suppliers to revolutionise textile signage banner with the development of a polyester yarn that removes the dyeing process while keeping all the strength, durability and LCA impact reductions expected of a Kavalan product. Following a great deal of innovation, perseverance and rigorous testing, we have created an outstanding and substantially greener product that we are excited to share with the world.”