The digitization of corrugated packaging is a crucial step for corrugated converters as they navigate a constantly evolving market landscape that includes supply chain pressure, retail demands and evolving consumer awareness. To stay competitive, converters need cost-effective, productive, and sustainable printing solutions that meet the demands of retail brands and consumers.

The comprehensive portfolio of HP Corrugated presses is designed to meet the changing needs of the market, providing converters and their brand customers with fast, high-quality, cost-effective and sustainable printing solutions for corrugated packaging. These high-performance presses print either directly to board or to liner, with pre-and post-print solutions, and are designed to produce offset quality at high speeds.

Sustainable

One of the standout features of the HP Corrugated portfolio of presses is their eco-friendliness. The company’s presses are equipped with water-based inks, which are safer for the environment and can reduce the carbon footprint of converters and brands. The use of water-based inks makes the printing process more sustainable, as they are easier to clean and have a lower impact on the environment than other types of inks, such as UV or solvent inks. Water-based inks are also typically compatible with a wider range of materials, including recycled and biodegradable materials. As a result, corrugated packaging made with water-based inks and other sustainable materials can be more easily composted after use, reducing waste and contributing to a circular economy. HP’s focus on sustainability sets them apart from other players in the corrugated packaging printing market.

Economical

A key advantage of HP’s digital corrugated printing solutions is their cost-effectiveness. Digital printing has inherent advantages over traditional printing methods that often require high upfront costs for printing plates and expensive consumables. Whether going up against digital or analogue printing, HP’s thermal inkjet technology provides for a more cost-effective printing solution as it requires lower maintenance and consumables costs, paired with high reliability and lower downtime, helping reduce costs – while never having to sacrifice on quality.

Productive

A key feature of the HP Corrugated portfolio of presses is their speed and efficiency. These presses are designed to meet the fast-paced demands of the retail industry, enabling brands to get their products to market quickly and effectively. Traditional printing methods can take days to produce high-quality corrugated packaging. With HP’s digital technology, however, brands can produce high-quality packaging in a matter of hours, reducing lead time and keeping pace with customer demands. This means that brands can quickly respond to changing market trends, launch new products, and improve their own time-to-market.

Another factor that increases overall production efficiency is the ability to optimize all the equipment on the production floor, improving operational flexibility and impacting profitability.

The Thimm Group adopts HP Corrugated

The Thimm Group of Europe has recently acquired a second HP corrugated press - the HP PageWide T1195i, with the goal of providing the most sustainable and efficient service to brands for corrugated packaging. Using HP’s technology, Thimm is producing high-quality, custom packaging that meets the specific needs of its customers. They use HP’s high-performance printing capabilities for quick production, and flexible orders, meeting their customers’ needs without lead times and no minimum order quantities. Using HP Corrugated water-based inks allows Thimm to reduce their carbon footprint.

In addition to sustainability, Thimm is also driving forward the digitalization of the entire supply chain through data and intelligently networked processes. At the heart of this vision is digital printing, which enables continuous codes to be printed in infinite numbers on the paper rolls. These codes provide relevant information at various points in the supply chain, allowing for greater transparency and efficiency.

With its focus on sustainability, innovation, and efficiency, THIMM is helping businesses to improve their packaging processes, reduce costs, and increase their brand customers’ visibility in the market.

The bottom line

HP’s digital corrugated printing solutions offer a range of benefits for brands looking to create high-quality, custom packaging. With fast printing speeds, eco-friendly inks, and cost-effective solutions, HP is helping to revolutionize the packaging industry and provide businesses with a new way to create custom packaging that meets their specific needs.

FuturePrint Collaboration

HP will be showcasing its portfolio of solutions at CCE International in Munich on March 14-16, 2023, and is collaborating with FuturePrint on informational sessions to highlight the advantages of digital print for the corrugated packaging industry. Join HP and THIMM during the FuturePrint session on March 14 th to learn more about HP’s innovative digital print technology and how THIMM is leveraging the technology to transform the corrugated packaging industry and beyond and visit the HP team in booth 2528.

For more information, please contact corrugated.packaging@hp.com or visit hp.com/go/corrugated