Luke Tanner is Digital Marketing Manager at 42T. Luke has been in post for around a year but has succeeded in making great strides forward in helping 42T tell their unique and innovative story. 42T is a product development and innovation consultancy based near Cambridge in the UK that partners with its clients to solve complex problems and develop brilliantly successful products.

In this podcast, which is an episode in our storytelling theme, we talk about Luke’s experience working with some leading consumer brands, what makes 42T unique, how Luke goes about creating the basis of the 42T story, how thought leadership can build trust and credibility, why storytelling is so powerful at turning highly technical language into dialogue customers can understand and action, and why committing to a long term storytelling strategy can yield results, conveying a unique persona and most of all building trust and growing relationships with customers!!

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