Charlotte Baile is Head of Marketing at Xaar. Under Charlotte’s marketing leadership, Xaar has rebranded and become highly effective at storytelling, marketing and communications. In this podcast, which is a part of a series focused on storytelling, Marcus talks with Charlotte about Xaar’s approach to storytelling, how this helps Xaar build their business, how storytelling solves real business problems and distinguishes Xaar from competitors. 

Charlotte talks about the success of the Xaar rebrand in 2020, why communication pillars are so vital, the launch of the Aquinox head, the importance of collaboration and why the Xaar ‘Seeing is Believing’ Event enabled Xaar to solve specific communication challenge by deploying a storytelling strategy that accelerated progress for ultra high viscosity inkjet head technology. Well worth a listen in my view!

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