Madhu Kaushik is Senior Vice-President and CTO of Vera Inkjet, a Montreal based ink developer and manufacturer with a specialism in developing water based pigment inks for inkjet printing. Madhu is both a commercial and technical leader and since Vera Inkjet has become a FuturePrint partner she has invested in storytelling to great effect by giving inspiring talks at events, in podcast interviews, and creating content and sharing expertise in articles.

In this podcast, we talk of the challenges of building a business and entering new markets, the difficulty of educating people about the technical advantages of developing the right ink, of the challenges and the value of chemistry, of being ‘small but mighty’, of entering new geographic regions and markets, and why emotional connections and a well thought out narrative is so important. Madhu is an impressive leader and an inspiring person and I am sure you will find this podcast interview both useful and enjoyable!

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