In this episode of the FuturePrint podcast, Marcus Timson speaks to Patrick Poitevin, Principal Scientist at Mondelez International. Marcus and Patrick discuss his long career working with different types of packaging supply chains, the role of digital print and the potential of inkjet in packaging.

Also in this episode, Marcus and Patrick talk about brand identity, personalisation and customisation, the role of tech such as augmented reality in the future of packaging, and the impact of COVID.

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