Francois Martin has been in the print and packaging industry for over 20 years, working at HP and BOBST. He now shares his industry expertise and communication knowledge as a consultant, helping manufacturers and converters challenge the industry status quo and deploy more sustainable print and packaging solutions.

In this episode, Frazer Chesterman and Francois discuss consumer trends and technological developments in print. Francois also discusses what he sees as the three biggest challenges facing the industry: the growing number of short runs, manpower shortage, and increasing cost of substrates and energy.

Finally, Francois talks about the importance of sustainability and drupa 2024.

Read more about Francois' thoughts and insights in this article.

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