Nick Price, HP PageWide Industrial Corrugated Sales Manager, speaks to the challenges that supply chain pressure and evolving consumer demand are placing on packaging brands and converters, and how that is influencing the adoption of digital print technology. The question is no longer can digital print meet the needs of the market, but when is the right time to adopt it and how should it be implemented. As a vendor, HP offers a complete portfolio of digital presses that support converters, brand owners, and retailers to deliver improved economics, greater production versatility, and more sustainable packaging solutions.

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