In this interesting podcast, Marcus talks with Chris Jordan about how mindset, teams, leadership and culture can make such a huge difference in terms of the success of any technology product, and in particular, those that are trying to gain a place in a new market. So often, we think that because one approach works in one market, then it will work in another! As a result, we often fail to take into account the idiosyncrasies of a market and the unique cultures, challenges and concerns. Chris believes that highly effective communication can overcome most barriers to change, but failure to communicate properly causes blockages and this slows or halts progress. Chris is a believer that this is a big contributor to the relatively slow adoption of digital print for packaging. Anyhow, tune in! Really interesting chat with an experienced, wise and innovative business professional!

Chris Jordan

Chris Jordan is a unique advisor who unlocks, unblocks and unsticks companies' challenges to help them maximise their opportunities through business development. Having built several sales and marketing teams, in the UK, Europe and North America, marketing and selling newspaper, book publishing systems, typesetters, imagesetters, and thousands of Fiery's and digital presses, including production, w2p, personalisation, and MIS software.

Now fully focused on Labels and Packaging, and "Unlocking The Packaging Potential."

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