FuturePrintTV visited HP in Sant Cugat close to Barcelona to discover more about their commitment to sustainability from a vision and strategic perspective, what this means for the printing industry and why they believe it is so crucial to future growth and success. He also discovered their origin story, why small things lead to big things and why making a start is the most important thing for any successful venture. This is the first of 4 films where he talks with Joan Perez-Pericot and Carlos Lahoz who are playing a key role in the strategic team at HP and they talk about the vision that HP has for sustainability.